Huge beer orgies

A useful synonym

December 1, 2006  1 comment

Doubtless there have been many nasty Unspeaky things said by politicians this week, but now and then one wants to emphasise the positive side of language use. So I found the following obituary of a California barman heartwarming:

Jack Macpherson earned a permanent niche in the history of Southern California beach culture, thanks to the loosely organized group of surfers and other beach-area denizens that he co-founded in the early 1960s — a crew whose logo was an abstract rendering of a mushroom cloud and whose name became synonymous with “huge beer orgies.”

If a name has to become synonymous with something, that’s not bad. I hope readers have many seasonal Jack Macphersons, or Mac Meda Destruction Companies, planned for the coming month.